SSPAC Mission, Vision, Values

Mission

To inspire and enrich the community through vibrant and diverse entertainment, events and cultural experiences.

We strive to be a dynamic hub for creativity, fostering a deep appreciation for arts and entertainment by showcasing exceptional talent, fostering artistic expression, and engaging audiences in unforgettable and transformative performance and event experiences.

Vision

Creating the Extraordinary

The Sandy Springs Performing Arts Center envisions a future where events, entertainment, and the arts transcend boundaries, inspire imagination, and foster shared human experiences.

As a beacon of creativity and innovation, we aspire to be a destination that champions artistic excellence and embraces cultural diversity. Through cutting-edge productions, immersive technologies, and dynamic collaborations, we envision experiences that captivate, challenge, and unite audience members. Our vision is to be the epicenter of outstanding encounters and leave a legacy of inspiration for generations to come.

Values

Community, Diversity, and Experience

At the Sandy Springs Performing Arts Center, our brand values are anchored in Community and Diversity.

Community our dedication to fostering a sense of belonging, collaboration, and shared moments that unite individuals through the universal language of the performing arts, entertainment and events. Diversity is at the heart of our mission, celebrating the rich tapestry of cultures, perspectives, and voices that make up our community. We believe in the transformative power of the arts to elevate the human experience.